Delivery

Digital OOH

Display Banners
Organic Social Content

Year

2024 & 2025

About

Worked across Superloop and sister brand Exetel on campaign rollouts, performance creative, and brand systems support.

Execution

Led the digital OOH rollout for the Ads at Record Speeds campaign across NSW, VIC, and QLD, developing foundational designs scaled to multiple formats.

Produced all digital OOH for the Black Friday campaign, built flexible display banner templates for both brands, and created organic Meta content.

Delivery

Website Assets

Email Assets

Social Media Assets

In-Store Digital Screens

Year

2025

About

A refresh of Afterpay’s Marketing Resources Centre: a suite of assets merchants use to promote Afterpay acceptance to their customers.

Execution

Rolled out updated brand guidelines spanning website banners, email assets, social media templates, and in-store digital screens.

Delivered in multiple sizes and colour variations for ten retail verticals, with region-specific regulatory disclaimers for AU and NZ.

Delivery

Animated Social Assets

Wayfinding Signage

Posters

Fabric Swatch Cards

Year

2025

Execution

Developed animated social assets for the End of Financial Year promotion.

Designed showroom wayfinding to improve customer experience.

Created internal safety posters for Lounge Lovers’ retail and warehouse teams.

Refreshed fabric swatch cards with updated brand guidelines.

About

Ongoing poster design for Real Fluid — a monthly liquid drum & bass party in Sydney.

Delivery

Event Collateral

Packaging & Branding

Video Assets

Year

2024

About

Worked across two BWS Cool Room events: the Jungle Giants SXSW Sydney headline show and the G Flip show in Melbourne.

Execution

Developed key visual, event collateral, signage, and design for a Largo Beer x Messina gelato for the Jungle Giants SXSW show.

For G Flip, designed event signage and BOX iceblock packaging.

Produced style frames for paid media video assets across both events.

Delivery

Editorial Design

Copywriting

Illustration

Year

2024

About

A lookbook for A Divine Guide to Female Friendships, a feature film written by Australian actor Sana’a Shaik.

Designed to pitch the film to investors, filmmakers, and production teams.

Execution

Developed the full lookbook over three months in close collaboration with Sana’a, covering mood boards, character profiles, illustration, tone and visual language, and potential distributor research.

Delivery

Campaign Design

Poster Design

Year

2024

About

A D&AD Shift brief for We Are Warriors, an Indigenous-led organisation behind the annual Blak Powerhouse event.

The brief called for a concept that extended the event’s conversation beyond the venue.

Execution

Proposed a collaborative mural experience inviting attendees to contribute creatively alongside Indigenous artists, with contributions transformed into streetwear to spark ongoing discussion.

Designed supporting posters and campaign materials.

Delivery

Campaign Design

Photography

Year

2024

Awards

D&AD ‘Paper’ Pencil

About

A D&AD Shift ‘Brief in a Day’ challenge to concept and execute a Pepsi campaign from scratch.

The idea: salt, pepper, and Pepsi — the three essential flavour enhancers.

Execution

Conceptualised and art directed the campaign, styled and directed the product shoot, designed key visual and OOH mockups, and successfully pitched the final concept.

Delivery

Content Production

Year

2022

About

Court in Session: a campaign pairing NBA2K with Australian hip-hop artists ChillinIt, Sahxl, and Barkaa, blending the worlds of basketball, gaming, and music.

The campaign aimed to blend Australian music with the game’s culture by using sound effects from the game to create original tracks.

Execution

Captured and curated NBA 2K23 gameplay footage used as live visual backdrops across the artist performances.

Delivery

Editorial Design

Digi Ads

Social Assets

Year

2023

About

Laid out spreads for Qantas Travel Insider magazine.

Developed social assets for EDMs and digital channels.